Digital Marketing Manager Short term contract of 6 Months

Digital Marketing Manager Short term contract of 6 Months

My client is an innovating, dynamic and growing international pharmaceutical and consumer care company currently expanding their global innovation team in Switzerland, Vaud Canton.

Due to this growth my client is looking for an Digital Marketing Manager

 

Digital Marketing Manager

Short term contract of 6 Months

 

Activities and Responsibilities :

 

Ø Engage with & leverage ongoing digital programs in order to develop a pragmatic & actionable approach 

Ø Engage with agencies to define and build personalization models within global master programs.  Assist in construction of related campaign programs for personalized engagement with customers / consumers

Ø Assess current CRM scenarios and tools

Ø Maintenance and continuity of tracking / tagging for web master plan (GA, GTM, etc.)

Ø Introduce a new way of visualizing data, using and exploiting them as a powerful source of insights and business actions

Ø Owns and publishes digital performance of corporate and strategic brand digital programs 

Ø Investigates and recommends operational adjustments to improve program performance

Ø Winning with search strategy approach (SEO / SEA, trends, keywords analysis, taxonomy, eSearch, etc.) providing strategic and tactical recommendations to the markets 

 

Your Profile :

 

Ø Relevant Bachelor degree (such as Digital Marketing, Digital Sciences, Advertising and Marketing, Business Administration and eCommerce, etc.)
6+ years project management in development & implementation of digital analytics and measurement 

Ø Extensive & deep knowledge of CRM strategy and of tech tools involved

Ø Healthcare experience a plus

Ø Languages – fluent English written and spoken. French a plus

axmanag info@axepta.com