Senior Global Brand Manager-Inflammation and Immunology
Working very closely with the Franchise head, and the Global Franchise Team
Develop and refine the global marketing strategy, based on strong product value propositions addressed to key stakeholders to ensure successful commercialization
Prepare product positioning, patient and prescriber segmentation and key marketing messages Together with the Global Franchise team, develop communication strategies to support value messages.
Work very closely with the global pricing and market access teams to define successful access strategies in key markets
Work closely with the key affiliates to understand the market requirements and prepare global solutions that can be implemented at local level.
Prepare the pre-launch market
Assess the field force requirements and ensure launch readiness for successful launch of biologics Develop all aspects of product branding
Prepare logistics aspects (packaging, production planning …)
Prepare all launch media (campaign, PR, digital …).
Coordination of all scientific and medical communications of brands / products.
Pricing guidelines and market access data in collaboration with the market access and regional marketing team
Leading the congress activities from marketing perspective (booth, messaging, visuals etc) Coordinates the marketing advisory board meetings
KOL development (national and regional)
Monitoring the financial performance of brands / products.
Ideally double science training (engineer, pharmacy or medicine) and degree Business School.
At least 7-10 years of global marketing experience in a pharmaceutical prescription industry
Deep understanding on the requirements of global commercialization of biologic products, ideally with experience in dermatology
Knowledge on requirements of US and key European markets
Experience in global transversal projects